Tozkeen Mart: 1,800+ Verified Leads in 5 Months
A new snack brand entering a traditional market needed franchisees and loyal customers at the same time. A hyperlocal narrative campaign delivered both, across Gujarat.
The Challenge
Tozkeen Mart entered a traditional, established snack-retail market as a new brand — needing to simultaneously build customer trust and attract high-quality franchise partners across Gujarat, without the brand recognition an incumbent would already have.
The Approach
The campaign was built around a hyperlocal narrative — "Ghar Jevo Swad, Have Tamara Padosma!" ("home-style taste, now in your neighbourhood") — designed to attract loyal end customers and serious franchise enquiries at the same time, rather than running separate consumer and franchise campaigns.
The Results
The campaign generated 1,800+ franchise leads within 5 months of launch, facilitating 25+ store launches across Gujarat — becoming the benchmark campaign behind the verified lead generation model Leads24 now runs for other franchise and retail brands.
Ghar Jevo Swad, Have Tamara Padosma! — a hyperlocal narrative built to win customer trust and franchise interest in the same campaign.
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